The Partnership Pipeline Calculator

Most online marketers plan what to do this year.

Almost nobody calculates how many conversations it takes to get there.

Warm market math is not cold market math. Fill in the five steps below and walk away with your real number.

Step 1

Don't downplay it. Write the number that would feel like a real win.

Income goal ($)

Step 2

Your commission is typically 20–50% of total campaign revenue.

New to this? Use $15k–$30k. That's 30% of a $50k–$100k campaign.

Commission per campaign ($)

Step 3

A good partner often runs more than one campaign. Repeat deals from a solid relationship are common.

Campaigns per partner

Step 4

Warm market and cold outreach have very different conversion rates. Pick the one that fits your situation.

Warm market (referrals, network, community) Cold outreach (email, LinkedIn, DMs) Mix of both

Your Pipeline Numbers

Campaigns needed per year to hit your goal

—campaigns / yr

Active partners that likely requires

—partners

Coffee dates / conversations to land those partners

—conversations

Initial contacts or introductions needed

—initial contacts

Your Monthly Conversation Target

—

conversations per month to stay on pace

Write this number somewhere you'll see it every week.
That's your real target — not "make more money this year."